Mangaluru’s Ice Cream Gem Turns 21: Hangyo Announces RCB Partnership, Gourmet Series, and Foundation Launch
Hangyo Ice Creams Scoops Up a 21st Birthday Celebration with RCB Partnership, Gourmet Delights, and Social Responsibility
Bengaluru, February 15, 2024: Hangyo Ice Creams, a Mangaluru-based ice cream icon, turned 21 with a bang on February 14th, celebrating its rich heritage and charting a course for an even sweeter future. The grand Founders’ Day event was a delightful confluence of announcements, reflecting the company’s unwavering commitment to growth, innovation, and social impact.
A Batter Up for Cricket and Ice Cream:
Cricket fans, rejoice! Hangyo’s biggest scoop of the day was its official partnership with the Royal Challengers Bangalore (RCB) team for the 2024 Indian Premier League (IPL) season. This strategic collaboration promises to hit the right spot, combining the electrifying spirit of cricket with the cool indulgence of Hangyo’s delectable ice creams. Get ready for a winning season filled with exciting activations and unforgettable moments!
A Gourmet Affair for Discerning Pallets:
Indulge your senses with Hangyo’s newest creation, the “Gourmet Series.” This premium range, meticulously crafted for ice cream connoisseurs, boasts six exquisite flavors: Real Strawberry, Madagascar Vanilla, Butterscotch Royale, Nutty Caramel, Alphonso Mango, and Brownie Fudge. Each spoonful is a symphony of taste, taking your ice cream experience to a whole new level.
Giving Back with the Hangyo Foundation:
Hangyo believes in spreading sweetness beyond its ice cream tubs. The company announced the launch of the “Hangyo Foundation,” a dedicated initiative focused on making a positive impact on society. The foundation will champion education and women’s empowerment, aiming to create transformative changes in communities.
Tech and Expansion: The Future is Cold and Bright:
Hangyo is constantly innovating to stay ahead of the curve. The event showcased the introduction of the H-Mart distribution channel, streamlining operations and ensuring wider reach. Additionally, Vision technology is being implemented to further enhance efficiency and customer satisfaction.
A Legacy of Flavor and Innovation:
The story of Hangyo is deeply intertwined with Mangaluru’s rich ice cream heritage. Founded in 1997 by the visionary Pai brothers, Dinesh and Pradeep, the company’s journey began with a unique ice cream twist inspired by a trip to Australia. The iconic “Softee” was their debut success, capturing the hearts (and taste buds) of children and adults alike with its affordability and deliciousness.
Sweet Success and Counting:
Today, Hangyo is a leading ice cream brand with a presence across seven states in India. It boasts an impressive network of 30,000+ retail outlets, serves over 3 million happy customers, and employs a dedicated workforce of over 700 individuals. The company’s commitment to quality is reflected in its adherence to ISO 22000 2018 and FSSAI standards, ensuring every scoop is safe and delightful.
Looking Ahead with a Cherry on Top:
Hangyo’s 21st birthday celebration was a testament to its unwavering commitment to excellence and its dedication to creating delightful experiences for its patrons. With a winning combination of strategic partnerships, innovative products, and social responsibility initiatives, Hangyo is poised for continued success in the years to come. So, grab a tub of your favorite Hangyo flavor, settle in for some cricket action with RCB, and savor the sweetness of a brand that’s truly making its mark!
